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ABOUT SPN
Founded in 2005, Sao Phuong Nam Investment & Development Consulting Joint Stock Company offers assistance with a focus on market research, business consulting for primarily domestic and foreign enterprise clients. In 2017, SPN successfully converted to the Joint Stock Model, SPN continuously concentrated on market research and provided digital marketing services for small and medium enterprises (SMEs).
BUSINESS CONSULTING & STRATEGIC PLANNING
- Consulting on building and implementing business / marketing strategy.
- Developing strategy and standardizing brand identity system, repositioning and expanding brand.
- Synchronous communication strategy developing.
- Strategy developing to launch new products and market penetration strategies.
- Consulting on restructuring management model and operatingme of small and medium firms.
- Developing distribution system, conducting media campaigns.
NEW
“The Right Problem” Market Research: From Breakthrough Insight to Strategic Decisions
A Path of Intuition – When Business Decisions Lack a Data Foundation A concerning reality for many small and medium-sized enterprises (SMEs) in Vietnam is their heavy reliance on intuition and personal experience for critical decision-making. Instead of building strategies on credible data, they often fall into these common traps: Conducting perfunctory surveys, gathering opinions
SPN – Partnering with Japanese Delegation to Explore Vietnam’s Cold Chain Potential
SPN INVEST recently completed a significant business trip with a delegation from Igarashi, a Japanese corporation. The visit focused on a preliminary survey of the cold storage market in Southern Vietnam, one of the country’s most strategic and promising regions. This trip was more than just a standard consulting activity. It was a testament to
Investment Opportunities in Vietnam’s Transport Sector – Strategic Insights from SPN and Japanese Enterprises
As Vietnam accelerates its economic integration and continues to improve its logistics infrastructure, the transportation sector has emerged as one of the key pillars driving trade and sustainable development. With its strategic geographic location in Southeast Asia, Vietnam has become an attractive destination for international investors, particularly Japanese enterprises – well known for their lean
Ho Chi Minh City Logistics – Transportation Sector Attracts Japanese Investors After Provincial Merger
Recently, Sao Phuong Nam Investment and Development Consulting JSC (SPN Invest), in collaboration with the Vietnam Logistics Research and Development Institute (VLI), welcomed a delegation of Japanese enterprises to survey and discuss investment opportunities in Ho Chi Minh City’s logistics and transportation sector, especially in the new context following the provincial merger. Ho Chi Minh
MOBILE APPLICATION MARKET TO REACH USD 626 BILLION BY 2030
The mobile application market is forecast to reach a value of USD 626 billion by 2030, with a compound annual growth rate (CAGR) of 14.3% from 2024 to 2030. This growth is primarily driven by the global number of mobile phone users approaching 6 billion, with approximately 18.22 billion devices, and the increasing demand for
AI Marketing Trends to Watch in 2025
As we enter 2025, we’re no longer predicting how AI will change marketing. Instead, it’s become clear how AI has already changed marketing for the future. Brands are connecting with their audiences using AI content, optimizing for AI search, and using AI to make employees more efficient. Remember when AI was just about scheduling social
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