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10 Marketing Trends for 2025
1. Video: When Traditional TV and Streaming Join Forces to Captivate Audiences Video remains one of the most effective advertising tools, but how audiences access …
THREE MAIN TRENDS OF VIETNAMESE CONSUMERS IN 2025
Vietnam’s consumer growth in 2024 has been comparatively slight due to the impact of inflation and an increasing desire among consumers to save. PwC conducted …
The Influencer Marketing Benchmark Report 2024
The Influencer Marketing Benchmark Report 2024 is our latest overview of the influencer marketing industry. It summarizes the thoughts of more than 3000 marketing agencies, …
Smart investors eye HCMC’s “smart” initiatives
HCMC – For an expat, HCMC can be a bridge between simpler times and the modern business world. This is equally captivating and frustrating, depending …
Digital transformation kicks M&A in healthcare into higher gear
M&A activity in healthcare is forecast to boom this year as the industry embraces digital transformation. As the digital transformation is all the rage in …
COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown
With the unexpected COVID-19 pandemic, Vietnam’s economic growth is slowing down at +3.82% in the 1st quarter of 2020. For consumers, the average price of …
Vietnam’s most chosen FMCG brand owners and brands 2020
Kantar reveals Vietnam’s most chosen brands 2020 Unilever, Masan Consumer and Vinamilk are Vietnam’s top 3 most chosen FMCG brand owners in both Urban 4 …