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Featured Market Report

The Influencer Marketing Benchmark Report 2024

The Influencer Marketing Benchmark Report 2024 is our latest overview of the influencer marketing industry. It summarizes the thoughts of more than 3000 marketing agencies, …

Smart investors eye HCMC’s “smart” initiatives
Featured Market Report

Smart investors eye HCMC’s “smart” initiatives

HCMC – For an expat, HCMC can be a bridge between simpler times and the modern business world. This is equally captivating and frustrating, depending …

Digital transformation kicks M&A in healthcare into higher gear
Featured Market Report

Digital transformation kicks M&A in healthcare into higher gear

M&A activity in healthcare is forecast to boom this year as the industry embraces digital transformation. As the digital transformation is all the rage in …

COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown
Featured Market Report

COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown

With the unexpected COVID-19 pandemic, Vietnam’s economic growth is slowing down at +3.82% in the 1st quarter of 2020. For consumers, the average price of …

Vietnam's most chosen FMCG brand owners and brands in 2020
Featured Market Report

Vietnam’s most chosen FMCG brand owners and brands 2020

Kantar reveals Vietnam’s most chosen brands 2020 Unilever, Masan Consumer and Vinamilk are Vietnam’s top 3 most chosen FMCG brand owners in both Urban 4 …

predicting the covid-19 behavioral reset
Featured Market Report

PREDICTING THE COVID-19 BEHAVIORAL RESET

THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19 In addition to keeping us informed, the news media can often inspire quick, sometimes …

Featured Market Report

ASIAN CONSUMERS ARE RETHINKING HOW THEY EAT POST COVID-19

Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an …