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10 Marketing Trends for 2025
1. Video: When Traditional TV and Streaming Join Forces to Captivate Audiences Video remains one of the most effective advertising tools, but how audiences access …
THREE MAIN TRENDS OF VIETNAMESE CONSUMERS IN 2025
Vietnam’s consumer growth in 2024 has been comparatively slight due to the impact of inflation and an increasing desire among consumers to save. PwC conducted …
Opportunities for Bilateral Cooperation Between Vietnam and Bulgaria
At the Vietnam-Bulgaria Business Forum held on November 27 in Ho Chi Minh City, Bulgarian President Rumen Radev called for cooperation between the two countries in …
Vietnam’s M&A market remains on radar of foreign buyer
Continuing pandemic cases may slow down mergers and acquisitions activity in the coming time, but Vietnam nevertheless remains on the radar of overseas buyers. Vietnam …
Samsung rejects info on smartphone production shift out of Vietnam
Samsung has rejected report by India’s Economic Times to move part of its smartphone production in Vietnam to India, saying Vietnam as a world’s major …