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Business Strategy

10 Marketing Trends for 2025

1. Video: When Traditional TV and Streaming Join Forces to Captivate Audiences Video remains one of the most effective advertising tools, but how audiences access …

Featured Market Report

THREE MAIN TRENDS OF VIETNAMESE CONSUMERS IN 2025

Vietnam’s consumer growth in 2024 has been comparatively slight due to the impact of inflation and an increasing desire among consumers to save. PwC conducted …

Featured News

Opportunities for Bilateral Cooperation Between Vietnam and Bulgaria

At the Vietnam-Bulgaria Business Forum held on November 27 in Ho Chi Minh City, Bulgarian President Rumen Radev called for cooperation between the two countries in …

Vietnam's M&A market remains on radar of foreign buyers
Featured News

Vietnam’s M&A market remains on radar of foreign buyer

Continuing pandemic cases may slow down mergers and acquisitions activity in the coming time, but Vietnam nevertheless remains on the radar of overseas buyers. Vietnam …

Samsung rejects info on smartphone production shift out of Vietnam
Featured News

Samsung rejects info on smartphone production shift out of Vietnam

Samsung has rejected report by India’s Economic Times to move part of its smartphone production in Vietnam to India, saying Vietnam as a world’s major …