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10 Marketing Trends for 2025
1. Video: When Traditional TV and Streaming Join Forces to Captivate Audiences Video remains one of the most effective advertising tools, but how audiences access …
THREE MAIN TRENDS OF VIETNAMESE CONSUMERS IN 2025
Vietnam’s consumer growth in 2024 has been comparatively slight due to the impact of inflation and an increasing desire among consumers to save. PwC conducted …
Opportunities for Bilateral Cooperation Between Vietnam and Bulgaria
At the Vietnam-Bulgaria Business Forum held on November 27 in Ho Chi Minh City, Bulgarian President Rumen Radev called for cooperation between the two countries in …
VIETNAM LOGISTICS: AN ATTRACTIVE DESTINATION FOR JAPANESE BUSINESSES
Vietnam is emerging as an appealing destination for Japanese companies in the logistics sector. According to statistics from the Foreign Investment Agency of the Ministry …
SPN CONSULTING GROUP TSUBASA TRANSPORT ENTERPRISE (JAPAN)
Recently, SPN hosted an important meeting with the Tsubasa Corporation from Japan to provide a comprehensive overview of the Vietnamese business environment, particularly in the …
The Influencer Marketing Benchmark Report 2024
The Influencer Marketing Benchmark Report 2024 is our latest overview of the influencer marketing industry. It summarizes the thoughts of more than 3000 marketing agencies, …
Smart investors eye HCMC’s “smart” initiatives
HCMC – For an expat, HCMC can be a bridge between simpler times and the modern business world. This is equally captivating and frustrating, depending …
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