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“The Right Problem” Market Research: From Breakthrough Insight to Strategic Decisions
A Path of Intuition – When Business Decisions Lack a Data Foundation A concerning reality for many small and medium-sized enterprises (SMEs) in Vietnam is …
SPN – Partnering with Japanese Delegation to Explore Vietnam’s Cold Chain Potential
SPN INVEST recently completed a significant business trip with a delegation from Igarashi, a Japanese corporation. The visit focused on a preliminary survey of the …
Investment Opportunities in Vietnam’s Transport Sector – Strategic Insights from SPN and Japanese Enterprises
As Vietnam accelerates its economic integration and continues to improve its logistics infrastructure, the transportation sector has emerged as one of the key pillars driving …
Ho Chi Minh City Logistics – Transportation Sector Attracts Japanese Investors After Provincial Merger
Recently, Sao Phuong Nam Investment and Development Consulting JSC (SPN Invest), in collaboration with the Vietnam Logistics Research and Development Institute (VLI), welcomed a delegation …
MOBILE APPLICATION MARKET TO REACH USD 626 BILLION BY 2030
The mobile application market is forecast to reach a value of USD 626 billion by 2030, with a compound annual growth rate (CAGR) of 14.3% …
AI Marketing Trends to Watch in 2025
As we enter 2025, we’re no longer predicting how AI will change marketing. Instead, it’s become clear how AI has already changed marketing for the …
Marketing Generative AI Report: A Comprehensive Evaluation of Leading LLMs
Marketing has been one of the most significantly impacted functions by the rapid adoption and advancement of Large Language Models (LLMs). These powerful Generative AI …
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