Tiếng Việt
English
With its ability to generate various forms of content, including articles, images, videos, and even programming, in a short amount of time, GenAI has become a powerful tool that organisations are increasingly adopting and integrating into their operations.
Generative AI (GenAI) adoption is rapidly increasing, with McKinsey reporting a jump from 33% in 2023 to 65% in 2024.
Gartner confirms GenAI’s growing importance across various business sectors, particularly in customer service, marketing, and sales.
Many organizations leverage GenAI for customer behavior analysis, personalized experiences, and IT tasks like user support and data management.
Applications extend to finance, HR, and legal departments, improving efficiency and freeing employees for complex tasks.
While offering significant operational improvements and new revenue streams, GenAI implementation faces challenges like skills gaps and data limitations.
Organizations can overcome these hurdles by choosing solutions fitting their resources, from ready-made options to custom models.
Ultimately, successful GenAI integration requires not only technological prowess but also a focus on people transformation to fully harness its potential.