Having been present in Vietnam for a long time, Maybelline New York is a brand closely associated with the energetic and vibrant lifestyle of the youth. However, the brand is facing challenges in connecting more closely with Gen Z. So, how did Maybelline New York truly engage and become an inspiring brand for Gen Z …
CASE STUDY: MAYBELLINE NEW YORK – MẤY BÉ LÌ, CHẲNG SỢ GÌ Read More »
Search Google with the keywords “Tìm em nơi đâu” or “tim em noi dau closeup,” and you will get countless results with various praise and criticism. From a viral perspective, this is a successful campaign in Vietnam. From the standpoint of an online campaign, it is also a valuable showcase. Context The majority of young …
“TÌM EM NƠI ĐÂU” – CLOSEUP CASE STUDY IN VIET NAM Read More »
Vietnam’s economy is rapidly growing due to manufacturing and foreign investment, making it a rising economic force in Southeast Asia. While China, Japan, and India lead in the region, Vietnam’s 7% projected growth in 2024 is among the fastest growing in the region and the world. Indonesia leads Southeast Asia with a projected US$1.5 trillion …
Experts said the Vietnamese e-commerce market has experienced robust growth with new shopping trends on the horizon. Industry experts note that Vietnam’s e-commerce market has been experiencing robust growth and anticipates new shopping trends on the horizon, anticipating a fierce competition in the sector with continuous launch of promotional campaigns. According to a report from …
E-commerce race heats up with new player entering arena Read More »
The approved plan outlines the upcoming public offering, expected to take place either in the fourth quarter of 2024 or the first quarter of 2025. The IPO landscape in Vietnam has weathered a subdued phase following the outbreak of the COVID-19 pandemic, with State-owned enterprises largely absent from the public market limelight. Instead, private …
Vietnam hopes that Japanese businesses, with their strengths in capital, advanced technology, and modern management practices, will explore and soon initiate new investment projects in Vietnam, particularly in high-tech sectors where Vietnam has needs and offers preferential investment policies, Minister of Industry and Trade Nguyen Hong Dien was quoted by the national radio broadcastor …
Vietnam seeks Japanese investment in high-tech industries Read More »
Vietnam’s GDP is expected to reach $506 billion in 2025, becoming the 33rd largest economy globally, according to the latest forecast from the International Monetary Fund (IMF). The country’s economy is forecast to grow by 6.1% next year, higher than forecasts for other countries in the region with 4.5% for China, 5.1% for Indonesia, 3% …
Vietnam’s 2025 GDP forecast to hit $506 bln: IMF Read More »
Vietnam has declared semiconductor industry development a top priority and strategic choice. Vietnam is also one of the 16 populous countries in the world and ranks 44th out of 133 economies in terms of innovation. The country is home to more than 50 chip design enterprises with a workforce of over 6,000 engineers; seven testing …
Google will establish its official presence in Vietnam in 2025, transferring advertising partner responsibilities from Google Asia Pacific to Google Vietnam Co., Ltd. Starting April 1, 2025, Google Vietnam will manage contracts and invoicing in Vietnamese dong (VND) with 10% VAT. Google Vietnam will directly manage customer relationships in Vietnam from March 1, 2025, replacing Google …
Google will officially open its Vietnam office in 2025 Read More »
Given the telecom market’s growth trajectory, it is projected that there will be over 90 million 5G connections in Vietnam by 2030, with 5G coverage exceeding 99% of the population. According to the GSMA’s report, tittled “Accelerating 5G in Vietnam,” the country is one of Asia’s most dynamic and fast-growing nations with digital transformation already …
Vietnam’s 5G network to cover 99% of population by 2030 Read More »
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