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“The Right Problem” Market Research: From Breakthrough Insight to Strategic Decisions

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A Path of Intuition – When Business Decisions Lack a Data Foundation A concerning reality for many small and medium-sized enterprises (SMEs) in Vietnam is their heavy reliance on intuition and personal experience for critical decision-making. Instead of building strategies on credible data, they often fall into these common traps: Conducting perfunctory surveys, gathering opinions …

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SPN – Partnering with Japanese Delegation to Explore Vietnam’s Cold Chain Potential

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SPN INVEST recently completed a significant business trip with a delegation from Igarashi, a Japanese corporation. The visit focused on a preliminary survey of the cold storage market in Southern Vietnam, one of the country’s most strategic and promising regions. This trip was more than just a standard consulting activity. It was a testament to …

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Investment Opportunities in Vietnam’s Transport Sector – Strategic Insights from SPN and Japanese Enterprises

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As Vietnam accelerates its economic integration and continues to improve its logistics infrastructure, the transportation sector has emerged as one of the key pillars driving trade and sustainable development. With its strategic geographic location in Southeast Asia, Vietnam has become an attractive destination for international investors, particularly Japanese enterprises – well known for their lean …

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Ho Chi Minh City Logistics – Transportation Sector Attracts Japanese Investors After Provincial Merger

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Recently, Sao Phuong Nam Investment and Development Consulting JSC (SPN Invest), in collaboration with the Vietnam Logistics Research and Development Institute (VLI), welcomed a delegation of Japanese enterprises to survey and discuss investment opportunities in Ho Chi Minh City’s logistics and transportation sector, especially in the new context following the provincial merger. Ho Chi Minh …

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MOBILE APPLICATION MARKET TO REACH USD 626 BILLION BY 2030

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The mobile application market is forecast to reach a value of USD 626 billion by 2030, with a compound annual growth rate (CAGR) of 14.3% from 2024 to 2030. This growth is primarily driven by the global number of mobile phone users approaching 6 billion, with approximately 18.22 billion devices, and the increasing demand for …

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Marketing Generative AI Report: A Comprehensive Evaluation of Leading LLMs

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Marketing has been one of the most significantly impacted functions by the rapid adoption and advancement of Large Language Models (LLMs). These powerful Generative AI tools are actively changing the way we approach various marketing tasks, from content creation and copywriting to strategic planning and campaign development. However, despite the growing interest and investment in …

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Transforming to an AI-driven organisation

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In the era of technological advancement, the emergence of Generative AI has been a remarkable phenomenon and is revolutionising the global business landscape. With its ability to generate various forms of content, including articles, images, videos, and even programming, in a short amount of time, GenAI has become a powerful tool that organisations are increasingly …

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Five tech predictions for 2025 and beyond

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Five tech predictions for 2025 and beyond Dr. Werner Vogels, Amazon CTO at AWS, delivered his keynote speech at this year’s re:Invent conference in Las Vegas on December 5. We have entered an era of unprecedented societal challenges and rapid technological advancements. Harnessing technology for good has become both an ethical imperative and a profitable …

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