As we enter 2025, we’re no longer predicting how AI will change marketing. Instead, it’s become clear how AI has already changed marketing for the future. Brands are connecting with their audiences using AI content, optimizing for AI search, and using AI to make employees more efficient. Remember when AI was just about scheduling social …
Marketing has been one of the most significantly impacted functions by the rapid adoption and advancement of Large Language Models (LLMs). These powerful Generative AI tools are actively changing the way we approach various marketing tasks, from content creation and copywriting to strategic planning and campaign development. However, despite the growing interest and investment in …
Marketing Generative AI Report: A Comprehensive Evaluation of Leading LLMs Read More »
In the era of technological advancement, the emergence of Generative AI has been a remarkable phenomenon and is revolutionising the global business landscape. With its ability to generate various forms of content, including articles, images, videos, and even programming, in a short amount of time, GenAI has become a powerful tool that organisations are increasingly …
Five tech predictions for 2025 and beyond Dr. Werner Vogels, Amazon CTO at AWS, delivered his keynote speech at this year’s re:Invent conference in Las Vegas on December 5. We have entered an era of unprecedented societal challenges and rapid technological advancements. Harnessing technology for good has become both an ethical imperative and a profitable …
Most tech giants have shown significant efforts in the AI race as well as in hardware advancements in 2024 — and the public can expect more of the same in 2025, according to Business Insider. Many Big Tech companies had grand product unveilings this year, but some products are still not ready to hit the …
As we prepare to explore the most significant business trends of the coming year, it’s essential to understand the foundation of the insights we’re about to discuss. This platform, powered by AI and Big Data, aggregates information from over 3.7 million startups and scaleups worldwide, alongside over 200K emerging technologies. Book a demo to …
Having been present in Vietnam for a long time, Maybelline New York is a brand closely associated with the energetic and vibrant lifestyle of the youth. However, the brand is facing challenges in connecting more closely with Gen Z. So, how did Maybelline New York truly engage and become an inspiring brand for Gen Z …
CASE STUDY: MAYBELLINE NEW YORK – MẤY BÉ LÌ, CHẲNG SỢ GÌ Read More »
Search Google with the keywords “Tìm em nơi đâu” or “tim em noi dau closeup,” and you will get countless results with various praise and criticism. From a viral perspective, this is a successful campaign in Vietnam. From the standpoint of an online campaign, it is also a valuable showcase. Context The majority of young …
“TÌM EM NƠI ĐÂU” – CLOSEUP CASE STUDY IN VIET NAM Read More »
Vietnam’s economy is rapidly growing due to manufacturing and foreign investment, making it a rising economic force in Southeast Asia. While China, Japan, and India lead in the region, Vietnam’s 7% projected growth in 2024 is among the fastest growing in the region and the world. Indonesia leads Southeast Asia with a projected US$1.5 trillion …
Experts said the Vietnamese e-commerce market has experienced robust growth with new shopping trends on the horizon. Industry experts note that Vietnam’s e-commerce market has been experiencing robust growth and anticipates new shopping trends on the horizon, anticipating a fierce competition in the sector with continuous launch of promotional campaigns. According to a report from …
E-commerce race heats up with new player entering arena Read More »
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