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Transforming to an AI-driven organisation

In the era of technological advancement, the emergence of Generative AI has been a remarkable phenomenon and is revolutionising the global business landscape. With its ability to generate various forms of content, including articles, images, videos, and even programming, in a short amount of time, GenAI has become a powerful tool that organisations are increasingly …

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E-commerce race heats up with new player entering arena

 Experts said the Vietnamese e-commerce market has experienced robust growth with new shopping trends on the horizon. Industry experts note that Vietnam’s e-commerce market has been experiencing robust growth and anticipates new shopping trends on the horizon, anticipating a fierce competition in the sector with continuous launch of promotional campaigns. According to a report from …

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Google will officially open its Vietnam office in 2025

Google will establish its official presence in Vietnam in 2025, transferring advertising partner responsibilities from Google Asia Pacific to Google Vietnam Co., Ltd. Starting April 1, 2025, Google Vietnam will manage contracts and invoicing in Vietnamese dong (VND) with 10% VAT. Google Vietnam will directly manage customer relationships in Vietnam from March 1, 2025, replacing Google …

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Vietnam poised to become an e-commerce dragon in Southeast Asia

Vietnam’s digital economy is booming, projected to reach $220 billion by 2030, driven largely by e-commerce. E-commerce constitutes over 60% of this economy, with a projected 28% CAGR from 2025-2033. This growth is fueled by increased internet/mobile usage, expanded electronic payments, and supportive government policies. The Vietnamese government aims to reduce cash transactions to under 10%, actively …

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HCMC’s startup ecosystem nears global Top 100

The Ho Chi Minh City People’s Committee has released a report summarizing the five-year implementation of the “Project to Support the Development of the City’s Startup and Innovation Ecosystem for the 2021-2025 Period.”. It notes that the city’s startup and innovation ecosystem provides a solid foundation in support of innovation activities and is growing rapidly. …

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THREE MAIN TRENDS OF VIETNAMESE CONSUMERS IN 2025

Vietnam’s consumer growth in 2024 has been comparatively slight due to the impact of inflation and an increasing desire among consumers to save. PwC conducted a survey in the Asia-Pacific region with approximately 7,000 customers, including 515 Vietnamese, and found that approximately 63% of them remain concerned about inflation. However, 63% of Vietnamese consumers intend …

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Opportunities for Bilateral Cooperation Between Vietnam and Bulgaria

At the Vietnam-Bulgaria Business Forum held on November 27 in Ho Chi Minh City, Bulgarian President Rumen Radev called for cooperation between the two countries in fields such as data technology, electric vehicles, transportation, and agriculture. The event attracted 250 businesses from both countries, providing an opportunity for both sides to meet, exchange information, and explore …

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