Case study

Having been present in Vietnam for a long time, Maybelline New York is a brand closely associated with the energetic and vibrant lifestyle of the youth. However, the brand is facing challenges in connecting more closely with Gen Z. So, how did Maybelline New York truly engage and become an inspiring brand for Gen Z …

CASE STUDY: MAYBELLINE NEW YORK – MẤY BÉ LÌ, CHẲNG SỢ GÌ Read More »

Search Google with the keywords “Tìm em nơi đâu” or “tim em noi dau closeup,” and you will get countless results with various praise and criticism. From a viral perspective, this is a successful campaign in Vietnam. From the standpoint of an online campaign, it is also a valuable showcase. Context The majority of young …

“TÌM EM NƠI ĐÂU” – CLOSEUP CASE STUDY IN VIET NAM Read More »