Tiếng Việt
English
Vietnam’s consumer growth in 2024 has been comparatively slight due to the impact of inflation and an increasing desire among consumers to save. PwC conducted a survey in the Asia-Pacific region with approximately 7,000 customers, including 515 Vietnamese, and found that approximately 63% of them remain concerned about inflation. However, 63% of Vietnamese consumers intend to boost spending on necessities, 52% on apparel, and 48% on health-care products.
Let’s explore, together with SPN, the three main consumer trends in Vietnam in 2025 using data obtained from research organizations.
Trend 1: Prioritizing essentials and health care
Vietnamese consumers are increasingly prioritizing essential goods and health care products. According to the survey, 63% of customers want to increase spending on these items, especially as the consequences of the epidemic persist.
Trend 2: Investing in sustainable products
Sustainable and ecologically friendly products are becoming increasingly popular. In fact, 74% of consumers are willing to spend an additional 20% on recycled products, while 85% want to buy electric or hybrid vehicles over the next three years. This is a big opportunity for businesses producing green products.
Trend 3: Focusing on reputable brands
Vietnamese consumers are not only looking for suitable products but also considering brand reputation. They are willing to remain loyal to brands that provide long-term value and a multichannel purchasing experience.
Vietnam’s Retail Market Growth Forecast
Vietnam’s retail market is expected to reach $276.37 billion by 2024, increasing to $488.08 billion by 2029. The average yearly growth rate is expected to reach 12.05%.
In conclusion, Vietnamese consumers will continue to alter their shopping habits, focusing on sustainability, health, and reputable brands. Businesses must instantly embrace these trends in order to achieve sustainable development.