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A Path of Intuition – When Business Decisions Lack a Data Foundation
A concerning reality for many small and medium-sized enterprises (SMEs) in Vietnam is their heavy reliance on intuition and personal experience for critical decision-making. Instead of building strategies on credible data, they often fall into these common traps:
- Conducting perfunctory surveys, gathering opinions from a few acquaintances, or trusting the subjective feelings of a handful of sales team members.
- Making major decisions about products, pricing, or distribution channels without any solid market evidence.
The consequences are clear: “off-target” marketing campaigns, new product failures upon launch, and severe resource waste. This not only leads to financial loss but also causes businesses to lose a competitive edge and miss out on breakthrough growth opportunities.
SPN – The Key to Shifting from Intuition to Data
With nearly 20 years of experience in market research and strategic consulting, SPN INVEST is proud to be a trusted partner for businesses both in Vietnam and internationally. A prime example is our honor of being chosen by the Igarashi Group from Japan to be their consulting partner from the very first days that their Chairman and CEO, Mr. Igarashi Takaharu, came to survey the Vietnamese market.
SPN helped Igarashi solve the “find the right path” problem with a professional and in-depth market research strategy, custom-designed for their long-term investment goals:
- Comprehensive Research Design: We don’t just stop at simple data surveys. SPN combines qualitative methods (in-depth interviews, specialized focus groups) to explore hidden motivations, pain points, and insights, with quantitative methods (large-scale surveys, representative data) to validate and measure market behaviors on a broad scale. This combination provides a complete and accurate picture.
- Analysis of Three Core Market Aspects: SPN helps businesses answer the most important questions before making any decisions:
- Is the market large enough? We measure the size and growth potential of the target market, along with consumers’ willingness to pay.
- Is the brand strong enough? We analyze the strength of a brand’s recognition, perception, and competitive position in the minds of consumers.
- Is the strategy effective? We gather real-world customer feedback on proposed communication messages, pricing policies, and distribution channels, helping to optimize them from the initial stages.
- Strategy Testing for Risk Optimization: Instead of making a large investment immediately, SPN helps businesses test product ideas and communication campaigns on a small scale to evaluate their effectiveness. This method significantly reduces the risk of failure, saves costs, and ensures every step is carefully calculated.
A Sustainable Future – When Data is the Foundation
SPN believes that in the digital age, data is not just information; it is the solid foundation for every decision. By partnering with SPN, businesses don’t just “know what their customers think”; they also gain a clear strategic map, helping them move forward with confidence. The choice made by the Igarashi Group is a testament to our value and capability in building a sustainable business future based on precise and effective decisions.
