Business Strategy

A Path of Intuition – When Business Decisions Lack a Data Foundation A concerning reality for many small and medium-sized enterprises (SMEs) in Vietnam is their heavy reliance on intuition and personal experience for critical decision-making. Instead of building strategies on credible data, they often fall into these common traps: Conducting perfunctory surveys, gathering opinions …

“The Right Problem” Market Research: From Breakthrough Insight to Strategic Decisions Read More »