Vietnam poised to become an e-commerce dragon in Southeast Asia

Vietnam’s digital economy is booming, projected to reach $220 billion by 2030, driven largely by e-commerce. E-commerce constitutes over 60% of this economy, with a projected 28% CAGR from 2025-2033.

This growth is fueled by increased internet/mobile usage, expanded electronic payments, and supportive government policies. The Vietnamese government aims to reduce cash transactions to under 10%, actively promoting digital transformation.

IMARC Group’s report highlights seven key factors driving Vietnam’s e-commerce success, including infrastructure improvements and the rise of the middle class. These factors solidify Vietnam’s position as a leading Southeast Asian e-commerce market, attracting substantial global investment.