The Influencer Marketing Benchmark Report 2024 is our latest overview of the influencer marketing industry. It summarizes the thoughts of more than 3000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing, along with some predictions of how people expect it to move over the next year and into the …
HCMC – For an expat, HCMC can be a bridge between simpler times and the modern business world. This is equally captivating and frustrating, depending on one’s line of work. But the metropolis is set to make a major leap into the future. And foreign investors are taking note. In recent months, the Vietnamese Ministry …
M&A activity in healthcare is forecast to boom this year as the industry embraces digital transformation. As the digital transformation is all the rage in the sector, more and more tech companies are setting eyes on healthcare, raising the prospect of future M&A deals. Alexander Feldman, chairman of US-ASEAN Business Council said that healthcare equipment, medical …
Digital transformation kicks M&A in healthcare into higher gear Read More »
With the unexpected COVID-19 pandemic, Vietnam’s economic growth is slowing down at +3.82% in the 1st quarter of 2020. For consumers, the average price of a basket of consumer goods is increasing at +5.56% – the highest rate over the past 7 years. The good news is that the battle against COVID-19 in Vietnam, has …
COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown Read More »
Kantar reveals Vietnam’s most chosen brands 2020 Unilever, Masan Consumer and Vinamilk are Vietnam’s top 3 most chosen FMCG brand owners in both Urban 4 key cities and Rural for the 8th consecutive year Nestlé makes a significant move in Rural by adding nearly 480,000 new buyers Calofic keeps its momentum in both Urban 4 …
Vietnam’s most chosen FMCG brand owners and brands 2020 Read More »
THE NEWS CYCLE IS NO LONGER DRIVING CONSUMER RESPONSE TO COVID-19 In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. While much broader and wide-sweeping in nature, …
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of the global pandemic. The study, the …
ASIAN CONSUMERS ARE RETHINKING HOW THEY EAT POST COVID-19 Read More »
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