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Google will establish its official presence in Vietnam in 2025, transferring advertising partner responsibilities from Google Asia Pacific to Google Vietnam Co., Ltd. Starting April 1, 2025, Google Vietnam will manage contracts and invoicing in Vietnamese dong (VND) with 10% VAT. Google Vietnam will directly manage customer relationships in Vietnam from March 1, 2025, replacing Google …

Google will officially open its Vietnam office in 2025 Read More »

Vietnam’s digital economy is booming, projected to reach $220 billion by 2030, driven largely by e-commerce. E-commerce constitutes over 60% of this economy, with a projected 28% CAGR from 2025-2033. This growth is fueled by increased internet/mobile usage, expanded electronic payments, and supportive government policies. The Vietnamese government aims to reduce cash transactions to under 10%, actively …

Vietnam poised to become an e-commerce dragon in Southeast Asia Read More »

The Ho Chi Minh City People’s Committee has released a report summarizing the five-year implementation of the “Project to Support the Development of the City’s Startup and Innovation Ecosystem for the 2021-2025 Period.”. It notes that the city’s startup and innovation ecosystem provides a solid foundation in support of innovation activities and is growing rapidly. …

HCMC’s startup ecosystem nears global Top 100 Read More »

SPN has successfully concluded a series of consulting sessions on investment and business, connecting with potential partners, and conducting preliminary market research for a Japanese high-end restaurant enterprise looking to enter Vietnam. The events saw the participation of senior leaders from SPN, Vietnamese businesses, and the Japanese company. The demand for high-quality food and professional …

SPN Advises Japanese High-End Restaurant Chain on Entering the Vietnamese Market Read More »

Vietnam is emerging as an appealing destination for Japanese companies in the logistics sector. According to statistics from the Foreign Investment Agency of the Ministry of Planning and Investment, as of September 2023, Japan had over 5,000 projects with a total investment of nearly 70 billion USD, accounting for 15.7% of total FDI in Vietnam. …

VIETNAM LOGISTICS: AN ATTRACTIVE DESTINATION FOR JAPANESE BUSINESSES Read More »

Hibari, a leading Japanese anime production studio, officially inaugurated its first subsidiary in Vietnam on the morning of May 12, 2023. Located at 16A Le Hong Phong Street, Ward 12, District 10, Ho Chi Minh City, this event marks a significant milestone in the company’s international market expansion strategy. The name “Hibari” is inspired by …

Hibari: A Leading Japanese Animation Design Group Establishes a Vietnamese Office. Read More »

SPN Partners with South China Morning Post to Bring Vietnamese Banh Mi to the World On March 24th, Vietnam proudly celebrates its National Banh Mi Day. To mark the occasion, SPN was honored to collaborate with the prestigious Hong Kong-based newspaper, South China Morning Post (SCMP), on a special feature about Huynh Hoa Banh Mi. …

SPN Partners with South China Morning Post to Bring Vietnamese Banh Mi to the World Read More »