The Influencer Marketing Benchmark Report 2024 is our latest overview of the influencer marketing industry. It summarizes the thoughts of more than 3000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing, along with some predictions of how people expect it to move over the next year and into the …
Hibari, a leading Japanese anime production studio, officially inaugurated its first subsidiary in Vietnam on the morning of May 12, 2023. Located at 16A Le Hong Phong Street, Ward 12, District 10, Ho Chi Minh City, this event marks a significant milestone in the company’s international market expansion strategy. The name “Hibari” is inspired by …
Hibari: A Leading Japanese Animation Design Group Establishes a Vietnamese Office. Read More »
SPN Partners with South China Morning Post to Bring Vietnamese Banh Mi to the World On March 24th, Vietnam proudly celebrates its National Banh Mi Day. To mark the occasion, SPN was honored to collaborate with the prestigious Hong Kong-based newspaper, South China Morning Post (SCMP), on a special feature about Huynh Hoa Banh Mi. …
SPN Partners with South China Morning Post to Bring Vietnamese Banh Mi to the World Read More »
HCMC – For an expat, HCMC can be a bridge between simpler times and the modern business world. This is equally captivating and frustrating, depending on one’s line of work. But the metropolis is set to make a major leap into the future. And foreign investors are taking note. In recent months, the Vietnamese Ministry …
M&A activity in healthcare is forecast to boom this year as the industry embraces digital transformation. As the digital transformation is all the rage in the sector, more and more tech companies are setting eyes on healthcare, raising the prospect of future M&A deals. Alexander Feldman, chairman of US-ASEAN Business Council said that healthcare equipment, medical …
Digital transformation kicks M&A in healthcare into higher gear Read More »
Continuing pandemic cases may slow down mergers and acquisitions activity in the coming time, but Vietnam nevertheless remains on the radar of overseas buyers. Vietnam remains on the radar of foreign buyers although COVID-19 pandemic drag down M&A activities In the first eight months of 2020, there were over 4,804 cases of capital contribution and …
Vietnam’s M&A market remains on radar of foreign buyer Read More »
Samsung has rejected report by India’s Economic Times to move part of its smartphone production in Vietnam to India, saying Vietnam as a world’s major manufacturing base of the tech giant. Samsung Vietnam said that its smartphone manufacturing factories in the country’s northern provinces of Bac Ninh and Thai Nguyen are operating normally, without connection …
Samsung rejects info on smartphone production shift out of Vietnam Read More »
Vietnam expects the number of digital businesses to increase to 70,000 by 2025 and 100,000 by 2030, Ministry of Information and Communications stated in a draft national strategy on digital businesses. The development of the national strategy is a step forward to the realization of the Prime Minister’s Directive No. No.01/CT-TTg dated January 14, 2020 …
With the unexpected COVID-19 pandemic, Vietnam’s economic growth is slowing down at +3.82% in the 1st quarter of 2020. For consumers, the average price of a basket of consumer goods is increasing at +5.56% – the highest rate over the past 7 years. The good news is that the battle against COVID-19 in Vietnam, has …
COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown Read More »
Kantar reveals Vietnam’s most chosen brands 2020 Unilever, Masan Consumer and Vinamilk are Vietnam’s top 3 most chosen FMCG brand owners in both Urban 4 key cities and Rural for the 8th consecutive year Nestlé makes a significant move in Rural by adding nearly 480,000 new buyers Calofic keeps its momentum in both Urban 4 …
Vietnam’s most chosen FMCG brand owners and brands 2020 Read More »
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